The Marketing cluster flexes your creative skills for a career in advertising, public relations, sales, or planning. This Career Cluster will prepare you to work on projects such as promotional campaigns, event planning, and new sales techniques.
Skills for the Marketing Industry
- Creativity
- Research
- Listening
- Critical Thinking
- Collaboration
Check out some of our region’s top employers in marketing!
Explore Different Careers in Marketing
Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold. Includes: Account Representative, Customer Account Technician, Inside Salesperson, Outside Sales Representative, Route Sales Representative, Sales Consultant, Sales Professional, and Sales Representative (Sales Rep).
Average income: $72,000 per year
Education: Bachelor’s Degree
Sell services to individuals or businesses. May describe options or resolve client problems. Includes: Account Representative, Customer Account Technician, Inside Salesperson, Outside Sales Representative, Route Sales Representative, Sales Consultant, Sales Professional, and Sales Representative (Sales Rep).
Average income: $75,300 per year
Education: High School Diploma or equivalent
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets. Includes: Business Development Specialist, Communications Specialist, Demographic Analyst, Market Analyst, Market Research Analyst, Market Research Consultant, Market Research Specialist, and Market Researcher.
Average income: $72,100 per year
Education: Bachelor’s Degree
Receive orders, generally in person, for repairs, rentals, and services. May describe available options, compute cost, and accept payment. Includes: Counter Clerk, Counter Service Representative, Leasing Consultant, Rental Agent, Rental Assistant, Rental Associate, Rental Clerk, Rental Counter Clerk, Rental Sales Representative, and Video Clerk.
Average income: $38,400 per year
Education: High School Diploma or equivalent
Rent, buy, or sell property for clients. Perform duties such as study property listings, interview prospective clients, accompany clients to property site, discuss conditions of sale, and draw up real estate contracts. Includes: Real Estate Agent, Real Estate Salesperson, Realtor, Realtor Associate, and Sales Agent.
Average income: $64,600 per year
Education: Vocational School and license
Sell life, property, casualty, health, automotive, or other types of insurance. May refer clients to independent brokers, work as an independent broker, or be employed by an insurance company. Includes: Insurance Agent, Insurance Broker, Insurance Sales Agent, Sales Agent, Sales Associate, Sales Representative, and Underwriting Sales Representative.
Average income: $59,300 per year
Education: Bachelor’s Degree
Purchase machinery, equipment, tools, parts, supplies, or services necessary for the operation of an establishment. Purchase raw or semifinished materials for manufacturing. May negotiate contracts. Includes: Buyer, Procurement Official, Procurement Specialist, Purchasing Administrator, and Purchasing Agent.
Average income: $63,400 per year
Education: Bachelor’s Degree
Sell spare and replacement parts and equipment in repair shop or parts store. Includes: Parts Advisor, Parts Consultant, Parts Counter Salesperson, Parts Counterman, Parts Counterperson, Parts Person, Parts Salesman, Parts Salesperson, Parts Specialist, and Wholesale Parts Salesperson.
Average income: $35,400 per year
Education: High School Diploma or Equivalent
Plan, direct, or coordinate the selling, buying, leasing, or governance activities of commercial, industrial, or residential real estate properties. Includes: Apartment Manager, Community Association Manager, Community Manager, Lease Administration Supervisor, Leasing Manager, Occupancy Director, On-Site Manager, and Property Manager.
Average income: $85,600 per year
Education: Bachelor’s Degree
Accommodate hotel, motel, and resort patrons by registering and assigning rooms to guests, issuing room keys or cards, transmitting and receiving messages, keeping records of occupied rooms and guests’ accounts, making and confirming reservations, and presenting statements to and collecting payments from departing guests. Includes: Desk Clerk, Front Desk Agent, Front Desk Associate, Front Desk Clerk, Front Office Agent, Guest Service Agent, and Guest Service Representative.
Average income: $27,000 per year
Education: High School Diploma or equivalent